What is all the hullabaloo about Home Staging?after


It seems to be universally accepted that home staging will help your home sell faster or for the best price—it’s been the common practice in the real estate business for a long time, and on the surface it seems like a no-brainer. Of course potential buyers will be more interested if a home is properly decorated, right?

That’s not necessarily true, according to a recent academic study. The study surveyed 820 homebuyers by showing them one of six virtual tours of the same property. In some instances the home was decorated with traditional furniture and color schemes, while in others more eccentric furniture and colors were used. In other tours there was no furniture at all, just empty rooms.

The overall results of the study were that staging is unlikely to increase a home’s sale price, and that staging isn’t quite as important as everyone believes.  It does make the home feel inviting which may increase showing.

Of course, real estate trends vary greatly from market to market. If you have questions about staging, talk to your trusted real estate professional.

6 Tips for Selling Your House in a Shifting Market

How to Sell your House in a Shifting Mark

What DOES it take to sell in a Shifting Market?  Pretty much the same things it takes to sell in any market.  But there are a few things that need a bit more attention when your competing with more sellers to get your property noticed.

1.  Price It Right!dollar sign

Contact a LOCAL real estate professional to ensure you have the most current CMA or Comparative Market Analysis for the homes sold in your area.  Real Estate websites that are nationwide, do not take into account local issues, conditions, and state disclosure rules.  This valuable tool will help you price your home in such a way that it will make it attractive to not only buyers, but other real estate professionals who may have clients interested in purchasing a home just like yours.

2.  Ask for a Merchandising Review.

This one page worksheet is a critical component to ensuring your home is sold for the most money, in the least amount of time and for the best possible terms. Why? It spells out, in detail, all the finer points of selling your home in today’s market.

3.  Out With the Old!family_heirloom_3

While the shelves full of novelties, mementos and family photos are treasures to you, prospective buyers need a “clean landscape” in which to envision their own personal possessions.  Clear away the clutter, box up the personal items and store them.  This presents a better “showplace” and also safeguards those items precious to you when your property is being reviewed by potential buyers.

4.  Grading on the “Curb.”

curbappeal“Curb Appeal” has never been more important than in a changing market.  First impressions are everything and your home can be a masterpiece inside but if your outside is drab, dirty, cluttered or unkempt you can be sure that your prospective buyers will drive on by. Polish or replace hardware such as door knockers, knobs and light fixtures.  Plant colorful flowers in the beds, trim hedges, keep your lawn tidy and consider a nice accent piece for your porch.  If your door looks faded or chipped, bring it back to life with a fresh “sand and paint” job!

5.  Make Certain Your Home is Properly Staged

Consider hiring a professional to “stage” your house before prospective buyers begin coming through your door, especially if your house has been vacant for a while.  A professional stager will generally charge between $1,000 and $2,000, and arrange home furnishings so that prospects can more easily envision their own furniture in the house.  At the same time, an experienced stager can add a touch of class to your home.  We at NextHome E-Realty offer a free two hour session with a local Home Staging company with every listing.

6.  Don’t Forget Financial Incentives

Offer buyer’s agents a bonus for bringing a ready willing and able buyer to close.  Offer buyers closing cost assistance.  Closing cost assistance is especially attractive now that credit has tightened significantly and there are only a few 100% loan options.

As a real estate professional, know that I’m always here to help.  Whether you have questions regarding the shifting market, how to best show your property or even want to learn how much your home is worth today – I can help you find the answers.  Call me – I’m a resource you can count on and an advocate you can trust.